So you’ve heard several people say to you, “Find me on LinkedIn!” Or they ask you in shock, “You don’t have a LinkedIn?” And follow up with, “You should definitely have a LinkedIn.” Now you’re curious – what is this LinkedIn that everyone keeps telling me about? At its most basic, it is an online networking tool to connect with current colleagues, stay in touch with previous ones, and help make connections to potential future ones. It is the social media platform of professionalism.